Importance of Commercial Photography in Enhancing Brand Awareness

When you have curiosity about a new thing, you GOOGLE it. The idea of a pizza party makes you look for COKE……Lunch seems incomplete without a SUBWAY. And when you think of purchasing something, AMAZON is the first thing that comes to mind. True, Right?

But did you notice how some of the words above are capitalised? These are names of brands, not words. According to brand-neutral terminology, Google should be identified as a search engine, Coke as a soft drink, Subway as a restaurant chain best known for its submarine sandwiches, and Amazon as an online retailer. Even if we aren't using their specific product, talking about the brand as a whole is more entertaining due to the brand connection. Brand awareness achieves this. It associates certain behaviours and goods with specific brands, inadvertently encouraging us to switch common phrases for branded ones.

How Does A Brand Establish itself?

A brand is created by building brand awareness in line with boosting positive experiences with the brand. Once a consumer is aware of a brand, they start to recognise it, make a purchase, prefer it over other similar brands and establish a loyalty that not only induces another purchase but also persuades recommendations to family and friends. Brand awareness is the beginning of brand equity.

Brand Awareness:

• Establish trust with your customers.
• Create positive associations.
• Builds invaluable brand equity that allows your brand to become a notable name.
• Help become the consumer’s foremost choice.

Your work/service/product speaks for you, but how will it reach the desired audience if not marketed well? In this era of social media and Instagram, digital marketing is indisputable. And the very base of digit marketing is photography.

Understanding The Power Of Photography

Captivating images, engaging videos and interesting infographics have attractiveness & magnetism to pull people and make a good impression. Photographs make communication quick and simple.
Generally, we have observed that the information listed in bullets is easy to read and simple to process. But the same data in the form of an image or a video is processed more smoothly and quickly. Studies reveal

• Of all the information transmitted to the brain, 90% is visual.
• Visuals are processed 60,000x faster than texts.
• Visuals are processed 60,000x faster than texts.
• Humans can sense a visual scene in less than 1/10th of a second.
• 40% of nerve fibres are linked to the retina.
• The human brain can see images that last for only 13 milliseconds.

Hence, photographs have a higher preference for retention and association over text-only advertising and branding. Image and video are the most effective to reach out to potential customers and create your vibe and tribe.

Why Commercial Photography?

Commercial photography means taking photographs of products or individuals, targeting selling a product or a service. Commercial photography comprises images used for advertising, company websites, product catalogues and other such usages. But what sets it apart from other forms of photography is its planned and purposeful use. Any image intended for marketing a product or service is included in this category.

High Reach And Engagement Potential

As commercial photography takes to digital platforms, a high-quality picture or video has the potential to go viral. Social media is a gold mine for commercial photos. It’s the ideal place to get noticed, engage people and build a following for your brand. One needs consistent quality content regularly to gain attention, so commercial photography is the key.

Grabs The Attention Of Targeted Customers

The commercial photo lets the audience know more about your product or services. It is a portion of the marketing strategy. With a creative photographer, you can work on presenting the products well and grabbing the attention of your targeted customers.

Stimulate Purchase Decision

As descriptive as words can be, it’s not enough to persuade people to buy your products. For example, one can send 100 emails a day, but one stunning photo on Instagram can bring fourfold engagement and customers. If you advertise, let photographs speak about your product and brand. When a customer witnesses what the product looks like or showcases the lifestyle it aims to sell, they may be tempted to buy it.

Develops Trust And Reliability

Going by facts, 22% of a product returns from online shopping because the actual product looks different from what customers see online. With the use of proper light and the right background, the commercial photographer puts a product in the proper context through images. This provides potential customers with as much information as possible. After seizing the attention, you set the right expectations. This establishes your brand as reliable and trustworthy.

Major Drawback Of Incompatible Photographs

The positive effects of commercial photography hold only when accurately employed. The quality and appropriateness of photographs matter a lot. If the images are of low resolution or pixelated, they fail to serve the purpose making customers lose interest. Apart from poor quality, if the context is generic and fails to attract the customer in a specific way, it will not appeal to the desired customer. In worst-case scenarios can also put off your audience. So one must approach and finalise a professional, creative & experienced photographer.

Let's Make You Everyone’s Favourite

MakemyMemories offers all photography services as and when you need them, with the quality your brand deserves. With our best quality equipment and creative foot forward, the MakemyMemories team is ready to transform your business. We provide the best class service and the finest commercial shoots around the town. Photography is the art that makes the product speak for itself. A commercial photoshoot puts a world of possibilities at your fingertips quite literally. So without any delay, get in touch and let's create magic.